Pete Bowen owns MarketingMotor. He built it in 2011 with Peter Carruthers. The two Petes had been training a group of about a thousand small business owners to use the internet to improve their businesses. When it came to Google Adwords they all bumped into the same three problems:
They wondered if a paint-by-numbers approach could work. A process that would get the vital things right and stop our clients making the same mistakes.
Pete Bowen is geek. To him every problem looks like an excuse to write a computer program. So he wrote one. It was clunky but it proved the concept: a small business owner who is not an Adwords expert can follow a step-by-step process and end up with a Google Adwords campaign and website that generated enough sales leads to make it worth doing.
MarketingMotor is that original program much evolved.
Your business changes forever as you get a steady stream of new sales leads for your business.
The SalesMotor Partnership gives agencies access to the SalesMotor suite of tools to generate leads on behalf of their clients.
SalesMotor provides a full service for those who don't have the time or inclination to build and manage their own Google Advertising campaigns.
Hundreds of small business owners follow a paint-by-numbers approach to achieve unparalled results advertising their business on Google.
Peter Carruthers founds GlobalWarriors, an online training community with the focus on helping small business owners take their business online. The training includes using Google Adwords to find new customers. Pete Bowen builds the first online version of his campaign building tool and bundles it as part of the community.
Google's automated purge of the Adwords system accidentally bans 65 of our clients from advertising. Google scrambles to reverse the decision but takes more than a month to undo their mistake. We lose a large chunk of our income and vow never to trust Google again.
Our first foray into building and running Adwords campaigns for clients. Pete Bowen uses FileMaker to write a campaign building tool to speed up the work.