Case study: Using Google AdWords to find clients for a polished concrete flooring contractor.

A specialist polished concrete flooring contractor needed a reliable flow of sales enquiries.

Their usual method of finding clients, word-of-mouth referrals from architects and engineers, wasn’t generating enough business anymore.

They knew the work was available as they often sub-contracted to other firms who had more work than they could handle. Sub-contracting keeps the lights on but it’s not sustainable in the long run.

The firm required a regular flow of sales enquiries as it often took months for projects to start, especially larger projects. They needed a pipeline of potential customers or it was ‘boom and bust’. Very busy and then frantically scrabbling about for any work after a project was finished.

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the concrete floor industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new concrete floor clients you might have missed.

How much is a regular flow of sales enquiries worth?

Below is a small sample of the concrete floor sales leads generated during this project. We've removed names, phone numbers and other identifying information to preserve privacy.

I want to pour a smooth cement floor for my feed and bale storage barn on the farm to store 4000 bales each weighing 20kg and a feed mill. The floor size is approximately 965 square meters and it should be able to handle a 7.5 ton wagon and tractor on a daily basis. I need a quote for this request please. I live 20km from [area redacted].
We have a covered outdoor living area approximately 25sqm which is currently tiled- which we want a residential polished concrete look for. Kindly provide quote and samples to choose from?
I would like to investigate polished concrete flooring for a kitchen and for a patio.

Cost with and without staining.

I am building a patio and would like to have a polished concrete floor. I am about to cast the floor and do not know what to do when. Can you help. do you polish concrete floors. Please contact me urgently.
Thank you
Grinding and polishing top surfaces of existing concrete smooth:
Surface beds- slabs- etc.
512 m2
Good morning- I would like to install the residential concrete flooring for a space of 80sqm- and would like to know the cost of this- thanking you.
Hi I have 70m2 floor area that I would like to renovate to concrete polished floor. How much will it cost per m2?
I am looking into replacing my tiled floors with concrete flooring and I would like to know a rough estimation of the price- the size is 100 square meters.
Hi
Please could you quote me on concrete flooring. We live on [area redacted]. It is for residential use.
The area is about 50 m2 and current flooring is tiles and carpet.
Thanks so much.
Stuart
Hello i have a 700sqm concrete to polish. floor was poured and power floated aboue 8mths ago need a quote
thanks

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the concrete floor industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new concrete floor clients you might have missed.

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