Case study: Using Google AdWords to find clients for an aerial photography firm.

A small, but well-respected aerial photography firm asked us to help them find new clients.Their usual method of finding clients, word-of-mouth referrals from town planners, surveyors and engineers wasn’t generating enough business anymore.

They knew the work was available as they often sub-contracted to other firms. Sub-contracting is suitable in the short term but is not sustainable in the long run. They got paid less and didn’t have the opportunity to develop an ongoing relationship with the client. Repeat business from loyal clients is vital in this field.

The firm required a regular flow of sales enquiries as it often took months for projects to start, especially larger projects. They needed a pipeline of potential customers or it was ‘boom and bust’. Very busy for a few weeks / months and then frantically scrabbling about for any work after a project was finished.

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the aerial photography industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new aerial photography clients you might have missed.

How much is a regular flow of sales enquiries worth?

Below is a small sample of the aerial photography sales leads generated during this project. We've removed names, phone numbers and other identifying information to preserve privacy.

Client is looking for ortho aerial photography of the [redacted] Diamond Mine in [redacted] - higher resolution than Google Earth. Are there images available?
Need quotation for aerial photograph of building.
I am looking into the feasibility of acquiring fairly recent (say last 2 years?) aerial/satellite photos of the [redacted] catchment area. Infra-red would be the first prize (to ID land-use types).
I need to know the cost of a GIS ready aerial photo of a 15 000ha conservancy
I am looking for a quotation as to how much a aerial photograph of our farm will cost?
What is an average cost for an Aerial photography for a farm
We need an aerial map of [redacted]. Our company name is [redacted], architects and urban designers.
Need aerial photographs of portion of [redacted]. Wish to digitise property boundaries for inclusion in a GIS referenced kml file.
I am looking for aerial photographs of the Area centred on the [redacted] + extending +- 800m all round. The imagery I am looking for comprises all aerial photography going as far back as the very first surveys - I believe done in the 1930s. CAN U HELP SOURCE?
I would like a quote on a single aerial photograph.

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the aerial photography industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new aerial photography clients you might have missed.

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