Case study: How we used Google AdWords to find clients for a private investigator

A small, but well-respected private investigator services firm asked us to help them find new clients.

Their usual method of finding clients, word-of-mouth referrals, wasn’t generating enough business anymore.

They knew the work was available as they often sub-contracted to other firms who had the capacity to do so. Sub-contracting is suitable in the short term but is not sustainable in the long run. This is due to lower rates and not having the opportunity to develop an ongoing relationship with the client. Repeat business from loyal clients is vital in this field.

The firm required a regular flow of sales enquiries. They needed a pipeline of potential customers or it was ‘boom and bust’. Very busy for a few weeks / months and then frantically scrabbling about for any work after a project was finished.

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the private investigator services industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new private investigator services clients you might have missed.

How much is a regular flow of sales enquiries worth?

Below is a small sample of the private investigator services sales leads generated during this project. We've removed names, phone numbers and other identifying information to preserve privacy.

Hi. I need to get my x husband assets for undisclosed pension and claims that were fraudulent in my divorce !
My boyfriend moved out of his old place yesterday into a new home and he doesn't want to tell or show me where he's staying now l suspect its because he's cheating please help me l want to find out where he is staying now his new place
Hi there.
I would like to conduct a criminal background check- how much does it cost and how long does it take to get the results? What is the process
My husbands ex wife has sent me message that show her and my husband having sexual meetings and conversations. He denies that it is him and says that she saved his name under someone else's number. I'm 38 weeks pregnant and need to know what steps to take further. He acts all innocent and his ex does have a history of lying and making up stories.. so I don't know what to believe
Someone has been physically abusing me
Need to know your prices please.need to know if my husband is cheating or chatting via whatsapp with women
I would like to have a restraining order against my boyfriends ex girlfriend/ baby mother.
they have not been together for a very long time and she is with someone else but she does not like the fact that her ex boyfriend has moved on. So everytime she would see me then she would get violent and start attacking me for no reason. she done it 3times already and I want put an end to all this madness and my boyfriend supports my decision 100%.
I am being framed through a fake account of Whatsapp group where a false damning chart has been created and my picture and name used.

The Management decided to suspend me and I want to get to the bottom of this. I have leads and suspects
I need to find my ex which is the father of my month old baby for maintenance purposes.I only have his birth date and full names- area where he lives.I need an address. Can you help me?
HI- Our company has been the victim of fraud or more specifically our clients.

We would like to have all our employees polygraphed.

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the private investigator services industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new private investigator services clients you might have missed.

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