Case study: Using Google AdWords to find clients for a burner and furnace supplier.

A small experienced specialist furnace firm asked us to help them find new clients.

They faced competition from new entrants into the market and their traditional advertising channels - Braby’s and the Yellow Pages - weren’t bringing enough enquires any more.

The sales cycle in their business is long so they needed a healthy pipeline to ensure a smooth flow of work. The good news is that once they’d landed a customer they usually kept them for life.

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the furnaces industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new furnaces clients you might have missed.

How much is a regular flow of sales enquiries worth?

Below is a small sample of the furnaces sales leads generated during this project. We've removed names, phone numbers and other identifying information to preserve privacy.

Urgently looking for plate heat exchanger. I got 75 plate alfa laval type m10bwfgr manufacture nr 30102 11592. Looking for something slightly bigger 80 to 90 plates.
In need of 150 Lengths X Water tube – Boiler Generating Tubes – 2 ΒΌ β€œ Outside Diameter *6 754mm Long *6 Standard Wire Gauze, SPEC BS3059-PT, 2-S2-CAT 2 HEAT NUMBER 957539.
Looking for the dual boiler
Rinna1.
Want to heat 2 bathrooms and water underfloor heating.
Looking for a small second hand steam boiler - 50kg steam pressure per hour.
Please provide a quote for 2 candidates who requires coal firing boiling training. Can this be done at our sites?
I AM LOOKING FOR A GAS WATER BOILER FOR A CUSTOMER THE ONE THEY INSTALLED IS TO SMALL FOR THE JOB, IT'S FOR UNDER FLOOR HEATING, THE BOILER THEY INSTALLED RUNS ALL THE TIME AND NEVER SWITCHES OFF (GAS BILL R16000 A MONTH) THEY ARE RUNNING A RINNAI32.
I've got four 15 ton presses for rubber moldings. I am using elements at the moment but I want to convert to steam to save costs please advise me on what would be the way to go.
I am looking for a boiler manufacturer / engineering company to manufacture specialized equipment for making soap i.e cooking pots fired by a diesel burner etc.
I have a small holding and need a donkey boiler for hot water, dish washing, shower etc 200lt.
We need a LPG gas burner that can deliver 80kW to 140kW ASAP. Burner to be installed in [redacted].

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the furnaces industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new furnaces clients you might have missed.

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