Case study: Using Google AdWords to find new customers for a pump supplier.

A pump supplier asked us to help them find more clients. They needed our help to bring in more business and ensure that there was an increase in sales.

In the past, the firm had got most of their sales from word-of-mouth and the Yellow Pages. They had a great product, much better than the cheap imports they were competing against but they weren’t making the sales they needed to survive, let alone grow.

The best business came from new construction projects but these often took months or even years between the first contact and the time they actually installed the pumps. They needed a healthy pipeline of these kinds of projects.

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the pumps industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new pumps clients you might have missed.

How much is a regular flow of sales enquiries worth?

Below is a small sample of the pumps sales leads generated during this project. We've removed names, phone numbers and other identifying information to preserve privacy.

2.2 - 3.7 KW submersile water pump, complete with motor.
I am looking for high pressure diesel water pump for irrigating 26 Hectares minimum 3 inch outlet.
Gorman Rupp self-priming centrifugal type pumps: Model super T6A3S-PSABFM wedge belt driven by an 18.5kw/4p/380v electric motor. Pumps and motors shall be mounted on a fabricated mild steel base plate with wedge belt pulleys, v-belts and guard.
I bought a house with a borehole and watering system not functioning. Perhaps needs to be reworked in terms putting in new pipes etc.
need to purchase a 525 volt submersible pump.
I have a deep well of 30m I am looking for water pump using petrol or diesel for irrigation purposes.
I need to empty my pool for maintenance.
I need pump 220vac low wattage to handle static pressure of about 4 bar and water temp of about 100 deg c. to be used only to circulate hot water in a closed circuit.
Looking for a light weight pump for pumping out water out of a french drain and swimming pool etc. its outlet is about 50mm.
Sewerage Pump quotation, in [redacted].

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the pumps industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new pumps clients you might have missed.

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