Case study: Selling fireplaces with Google AdWords.

A firm who sold and installed wood burners and fireplaces approached us for help finding more clients.

For many years they had had good results from advertising in a free knock-and-drop magazine for home owners. Lately they had made fewer sales from this source. The last few months the advertising had cost more than the sales they made from it.

The sales cycle in their field is long. People look at and dream about sitting in front of a cozy warm fire long before they actually get to the installation stage of their building or alterations. They needed a regular flow of enquiries to make sure their sales pipeline was full.

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the fireplace industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new fireplace clients you might have missed.

How much is a regular flow of sales enquiries worth?

Below is a small sample of the fireplace sales leads generated during this project. We've removed names, phone numbers and other identifying information to preserve privacy.

I am looking for a stove with 4 or 6 plates please.
I live in a three story house. I want a fire-place installed in the middle level and going through the level above. I want a wood burning fireplace, how much will this set me back?
Looking for wood burning fireplace for a home I am building. We like an old fashioned look.
Please contact me, I am looking for a chimney for a Fire Wizard wood burning fireplace.
We are looking for a best quality, wood burning stove to install in our kitchen. We are moving totally 'off the grid'. Also, a wood fireplace - just like the one in the picture on the RHS of this notice on this page.
Thanks.
I really like the stove photo on this page. But I the one I want must have a high efficiency rating.
Please can you quote/refer on a 600 - 700 built in wood fireplace. Thanks.
Price on a Knysna cast iron fireplace.
Looking for a gas line installation.
Looking for double sided wood burning stove +/- 14 to 16 kW output.

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the fireplace industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new fireplace clients you might have missed.

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