Case study: Using Google Adwords to find customers for a uniform supplier.

A long-established uniform supplier asked us to help them find new customers. Their tried and tested methods of finding new customers weren’t working as well as they had in the past. Younger generations were turning to the internet and their website wasn’t making sales. They had capacity for much higher sales volumes than they currently enjoyed.

The demand for uniforms hadn’t gone down, but they weren’t getting as many enquiries as they needed. They were losing market share.

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the uniform industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new uniform clients you might have missed.

How much is a regular flow of sales enquiries worth?

Below is a small sample of the uniform sales leads generated during this project. We've removed names, phone numbers and other identifying information to preserve privacy.

I'm want to buy 16 ladies netball uniforms. Prefer Lilac purple top with black skirts.
Can you please quote me on navy nursing pants & matching tops - thanks a lot.
I have a client who is looking for the following.
150 bottle green ties, 150 bottle green long pants with a black stripe down the leg and 150 short sleeve shirt (stone/khaki) colour with 2 pockets.
Hello. Can you please sent me a catalogue of of khaki or bush wear clothing and kitchen clothing.
I need some pricing for security uniforms.
QTY DESCRIPTION Unit Price Total
50 Shirt Pilot r/c s/s Dark Grey-L
50 Shirt Pilot r/c s/s Dark Grey-XL
100 Full Complicated Front Logo
100 Entry Level Back Logo
50 Trousers Full Combat Black-40
50 Trousers Full Combat Black-44
100 Belt Web Black
100 Cap Swat Black
100 Full Complicated Front Logo
100 Baton Straight Black
100 Handcuffs
Hi. I need white dust coats, white gumboots and white pvc aprons urgently. About 15 of each, sizes will be supplied. Can you help? I will collect, but I need them on [date redacted].
I'm getting married on a boat and the theme is nautical. I'm looking for a pair of white shoes, long white pants, navy jacket and officers cap.Please advise where I can buy these items.
Looking for a coffee shop staff uniforms.
I have a client that is looking for 40x sets of security uniform, caps and shoes. Please quote per complete set, delivery [redacted].
Hi I am looking for blazers in the following colors: dark navy, light navy bottle green, dark maroon, sky blue, dark royal blue. Please let me know if you do have so that I can place an order.

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the uniform industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new uniform clients you might have missed.

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