Case study: Using Google AdWords to find new clients for a cold room manufacturer.

A cold room manufacturer approached us as their regular methods of finding new clients were not working as well as they had in the past.

They felt like they were getting left behind in the shift from traditional marketing to using the internet to find new customers.

They needed a constant flow of sales enquiries. In their field it often took many months between the first contact and finally installing a cold room. They had to have a healthy pipeline to ensure a consistent flow of work for their manufacturing facility.

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the cold room industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new cold room clients you might have missed.

How much is a regular flow of sales enquiries worth?

Below is a small sample of the cold room sales leads generated during this project. We've removed names, phone numbers and other identifying information to preserve privacy.

We are getting a warehouse to supply meet in [redacted] region. The warehouse will be in [redacted]. We are looking for about 100m2 to start off with.
Good day, I need a price ASAP on a cold room 2.4 x 2.4 x 24m, installation, delivery etc. must be included please.
Looking for 2,4 x 2, 4 cold room installed.
Need a cold room for an ice block business.
I want to acquire a mobile cool room. I request assistance about the place to buy around [redacted]. I also request the prices attached to sizes.
Cold room required for a pack house.
The size should be 14x20x3m high.
Required for pricing purposes for a farm in [redacted].
Need cold storage for hire in emergencies.
Please can you quote me on a full conversion of a 4mx4m room into a cold room, including panels and the cooling unit/s.
I am looking for prices and info on cold rooms, anything from +- 2x3m upwards.
I need a cold room 4,8 x 7,2m x 3m high. Only the panels. delivered and assembled in [redacted].

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the cold room industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new cold room clients you might have missed.

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