Case study: Using Google AdWords to sell generators

A generator supplier asked us to help them find new clients.

The firm required a regular flow of sales enquiries.

Enquiries for bigger generations often took months or years between first contact and sale as the were typically included as part of a new construction or major upgrade project.

They needed a pipeline of potential customers or it was ‘boom and bust’.

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the generator industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new generator clients you might have missed.

How much is a regular flow of sales enquiries worth?

Below is a small sample of the generator sales leads generated during this project. We've removed names, phone numbers and other identifying information to preserve privacy.

Please quote on 13.5kva deisel generator , Perkins brand. 3 phase.
1000w to 2000W portable generator (for TV, PC's and internet)
15kVA 3 phase key start sound and weather proof generator set.
Prices on Yamaha Generators
Yamaha EF2000is & EF2400is
Wanting a silent camping generator to run caravan fridge and lights
looking for a 2kva yamaha generator
Looking for a good generator to pump water must be over 6.5 please advise price petrol or diesel please advise today.
Dear Sir / Madam

Please can you quote me on:

62.5KVA Prime power three phase diesel generator
68.75KVA Standby Power Three Phase Diesel Generator
That includes a sound proof canopy, Genset control panel and 4 way protection module with AVR
4 cylinder turbo diesel engine





Hi,

I need costings on a 100kva & 150kva generator delivered to [area redacted]
Hi. Im looking for a 7kva generator (1500rmp)
We want to build a lighting plant. Please contact me.

Get your copy of this case study now.

  • Avoid expensive mistakes by learning what marketing doesn't work in the generator industry.
  • Learn exactly how we generated a steady stream of new sales enquiries that turned into regular, profitable business.
  • Discover opportunities and ideas for finding new generator clients you might have missed.

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